Arte y Cultura

[Ps3wii]

Un buen recurso (y que merece ser nombrado por el esfuerzo que hizo al reunir el material) es el post de Chris Brogan http://www.chrisbrogan.com/20-free-e...-social-media/ y los libros que vas a encontrar ahí son:

1. The New Rules of Viral Marketing - David Meerman Scott
2. Marketing Apple - MarketingApple.com
3. Masters of Marketing - Startup Internet Marketing
4. Podcast Marketing eBook - Christopher S. Penn
5. Google Adwords Secrets - SEOBook
6. Get Viral Get Visitors - Stacie Mahoe
7. Marketing With Case Studies - Dynamic Copywriting
8. How to Write a Marketing Plan - Geisheker Group
9. SEO for WordPress blogs - Blizzard Internet
10. Social Web Analytics - Social Web Analytics
11. Geeks Guide to Promoting Yourself With Twitter - Geekpreneur
12. The Zen of Blogging - Hunter Nutall
13. What is Social Media - iCrossing
14. A Primer in Social Media - SmashLab
15. Effective Internet Presence - Effective Internet Presence
16. Introduction to Good Usability - Peter Pixel
17. Increasing the Response to Your Email Marketing Program - CRM Transformation
18. We Have a Website. Now What? - Craig Rentmeester
19. Blogs & Social Media - PRSA
20. The Podcast Customer Revealed - Edison Media Research

Ahora, en cuanto a libros pagos, estas son algunas de mis recomendaciones:

Communities Dominates Brands
http://www.communities.futuretext.com/
(y te recomiendo mucho el blog de uno de los autores: http://communities_dominate.blogs.com/brands/ )

Diseñando para la Web 2.0
http://www.amazon.com/Designing-Soci...ref=pd_sim_b_4

Este no salió aún, pero por el autor, Seth Godin, estoy seguro que no va a decepcionar (sale en 10 días):
Tribes: We Need You to Lead Us
http://www.amazon.com/Tribes-We-Need...ref=pd_sim_b_5

Marketing to the Social Web: How Digital Customer Communities Build Your Business
http://www.amazon.com/Marketing-Soci...ef=pd_sim_b_14

El básico, el que comenó todo: Wikinomics
http://www.amazon.com/Wikinomics-Mas...ef=pd_sim_b_25

The New Influencers: A Marketer's Guide to the New Social Media
http://www.amazon.com/New-Influencer...ef=pd_sim_b_35

Sin embargo, por la naturaleza cambiante de la web te recomiendo que estes atento a los blogs de gente que vive de la Social Media (no creo en los "expertos" porque la Social Media, o Redes Sociales, o Comunidades Virtuales abarca MUCHAS disciplinas, por lo tanto puede haber expertos pero en alguna de esas disciplinas).
Te paso entonces un par de blogs (la lista sería interminable y la respuesta ya es bastante larga :-P

Chris Brogan: http://www.chrisbrogan.com/

Jeremiah Owiang http://www.web-strategist.com/blog/

y por último, te dejo un calndario de eventos de Social Media (Inglés) :
http://www.google.com/calendar/embed...erica/New_York

Otros mas

BIBLIOGRAFÍA:

El análisis de redes sociales, de José Molina
Linked: How Everything Is Connected to Everything Else and What It Means by Albert-Laszlo Barabasi

Smart Mobs: The Next Social Revolution by Howard Rheingold

Nexus: Small Worlds and the Groundbreaking Science of Networks by Mark Buchanan

Diffusion of Innovations by Everett M. Rogers, Everett Rogers
Managing the People Side of Innovation: 8 Rules for Engaging Minds and Hearts

Metamanagement: La nueva Con-ciencia de los Negocios. Cómo Hacer de Su Vida Profesional una Obra de Arte by Fredy Kofman. Tomo 1, 2 y 3

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Networking Survival Guide: Get the Succss You Want by Tapping into the People you Know by Diane Darling

The Anatomy of Buzz : How to Create Word of Mouth Marketing by Emanuel Rosen

The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld

Collaborative Communities: Partnering for Profit in the Networked Economy by Jeffrey Shuman and Janice Twombly

Make Your Contacts Count: Networking know-how for Cash, Clients, Career Success by Anne Baber & Lynne Waymon


The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Edward B. Keller, Jon Berry, Ed Keller, Jonathan L. Berry

Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell

Buzzmarketing : Get People to Talk About Your Stuff by Mark Hughes

Buzz: Harness the Power of Influence and Create Demand by Marian Salzman, Ira Matathia, Ann O'Reilly

The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force by Ben McConnell, Jackie Huba, Guy Kawasaki

Influence: The Psychology of Persuasion by Robert B. Cialdini (amazing thin book full of research and how to apply it)

The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking by Kevin Hogan

Espero que sirva